All F&B experts agree: India’s restaurant business—particularly the online food delivery industry—is going through a revolutionary phase. In 2020, India’s online food delivery market was valued at about $5 billion. With growth spurred by the COVID-19 pandemic, it’s expected to reach about $21 billion by 2026. With such great potential, you can bet that the competition is tough. If you want to compete and stand out, it’s more important than ever to find effective ways to attract new customers and boost sales. Increasing your online presence is one of the best ways to do that in today’s digital-first world. That’s why we at KitchenPlus have put together this list of the 10 best online marketing tips to help your restaurant or CloudKitchens® delivery kitchen increase sales and keep business booming!
#1. Collect Rave Customer Reviews
Consider this: Before choosing a business to make a purchase from, 93% of customers read online reviews. The reviews your restaurant gets—including the number of stars your eatery receives—can make or break your business. That’s why it’s important to encourage rave reviews, which can only be accomplished by consistently delivering top-quality food and top-notch service with every order. By providing this positive experience, customers are much more likely to leave rave online reviews and recommend your delicious food to others.
#2. Build a Social Media Following
Social media is undeniably one of today’s best resources for connecting and building relationships—which applies equally to business/consumer relationships. You can create greater customer loyalty by building your following on social media and engaging with them with regular posts about your business, updates, specials, and promotions, making it one of the most effective marketing tools for your restaurant. The more you personalise and create a two-way relationship with your customer base via channels like social media, the greater impression you’ll make and stand out from the competition.
#3. Leverage Freebies & Promotions
Why do so many F&B businesses offer specials and promotions? That’s because everyone loves a freebie! One of the best online marketing tips to create some buzz around your menu and food offerings is through creative, well-executed promotions. The more you can get the word out online and through social media, the more traffic you’ll attract to your restaurant or CloudKitchens® delivery kitchen. Be sure to keep the freebies or special offerings fresh so that they don’t get repetitive and, therefore, forgettable.
#4. Make Online Ordering Easy
As of 2021, user penetration in India’s online food delivery segment is at over 20% and shows consistent yearly growth. This is proof that more and more people are relying on online options to search and discover the best places when it comes to ordering food. Optimising your restaurant or ghost kitchen’s menu for online ordering and making it as easy as possible for your customers to get your delicious food delivered to their doorsteps is a must-have marketing strategy for every restaurant’s long-term success.
#5. Send Out Engaging Emails
Of all the marketing tips, this recommendation still remains a cornerstone of online marketing. Email is a marketing communication format that has stood the test of time, and can still be very effective if done right. Sending out newsworthy newsletters to your email database of customers is an excellent way to give your local diners an in-depth look at the story behind your business and more insider information about restaurant updates, specials, and promotions. By using this online marketing tip and implementing it in the right way, your eatery’s sales can soar through the roof!
#6. Offer Rewards
The best way to incentivise customers to take a certain action that benefits your business is by rewarding them for their efforts. Whether you want them to post a rave review, follow you on social media, or refer your restaurant or CloudKitchens® delivery kitchen to family and friends, giving them a digital coupon or free meal is a very compelling reason for them to do so. You’ll not only foster a positive customer perception but you’ll also secure repeat business for your eatery when those rewards are redeemed.
#7. Use Advertising to Raise Brand Awareness
There are several forms of online marketing strategies that don’t cost you anything, but one tip in particular – allocating a budget for paid ads on the right channels – can certainly maximise your results. Well-created, engaging ads are an excellent way to get the word out about your restaurant or CloudKitchens® delivery kitchen to attract new customers and boost sales.
#8. Publish Blogs
This is one of the more neglected marketing tips as publishing blogs regularly is not the first thing that comes to mind when thinking up new ways to increase your restaurant sales. However, including SEO-friendly blog posts into your marketing mix is a proven way to rank higher in search rankings and attract more online traffic to your business’ website. An informative blog post that offers value to the reader is an effective way to connect with new and existing customers and create a lasting impression.
#9. Be present on Google
Google’s dominance around the world can’t be denied. In India alone, Google claims a massive 95% share of its search engine market. So, it’s sufficient to say that being discoverable via Google’s search engine and the Google Maps function is an absolute must for the marketing aspect of your F&B business. The quicker and easier people can find essential information about your restaurant or CloudKitchens® delivery kitchen—like contact information, your menu offerings, and how to place an order—the more you’ll keep sales going strong.
#10. Team Up with Influencers
Influencers are an increasingly popular tactic businesses are using to increase brand awareness and attract customers. Aligning your restaurant with Indian influencers that have an established following in your area—whether it’s Mumbai or Delhi— is an excellent marketing plan that will boost your recognition and reputation as a trusted place to get delicious food. By having trusted influencers taste your food and share glowing reviews on their social media channels, you’ll catapult your image and sales to new heights.
Shake Up Your Restaurant’s Marketing Strategy
And there you have it—our 10 best online marketing tips to help your F&B business in India shine. Take the time to evaluate each one and see how you can start implementing them into your long-term marketing strategy today. The sooner you do, the quicker your restaurant or CloudKitchens® delivery kitchen will see more sales come rolling in.
Are you interested in starting your own CloudKitchens® delivery kitchen in India? Fill out the form below to contact us! A KitchenPlus team member will be more than happy to give you all the information you need.