Any restaurant that strives to be successful has to thrive in a few core aspects, such as having mouth-watering food and a loyal legion of customers that frequent the establishment regularly. Without customers, your eatery wouldn’t survive long as you need word of mouth and rising profits to stay in business. If your restaurant is excelling in both these areas, you can put your expansion plans into place and start branching out into new, lucrative markets. Getting to this point takes immense work as your food has to consistently hit the spot and impress your customers. For businesses just starting out in the F&B industry, it can be painstakingly difficult to gain people’s attention, but one of the simplest ways to get noticed is through a food blog, which you can use to make some noise about your restaurant.
You may be sceptical about whether a food blog will do wonders for your restaurant or CloudKitchen® delivery kitchen, or you may not know where to start. Don’t worry because KitchenPlus is here to help with our handy guide to starting an epic food blog!
What’s the name and angle of your food blog?
Upon launching a food blog, it is vital to come up with a name that people will remember. Think about it in food terms; if it’s bland, it’s bad. If it’s appealing, it reigns supreme.
It is also important to have a particular angle or niche that your food blog will revolve around. Don’t simply talk about generic topics that have been covered so many times. Instead, look to create original content that has an interesting hook and captivates your readers to read on. Your food blog should be like a signature dish on your menu – it should be a talking point for people and help spread the word about your restaurant.
Your choice of platform
It is also worth investing a small amount of money to purchase a domain name as you don’t want the name of your food blog to be followed by .wordpress.com, for example.
Looks go a long way
Just like any dish at your restaurant, the presentation and visual impact are key to making it even more appealing. When creating your food blog, make sure to use the right theme to hit the mark on the overall user experience.
Plugins are your friend
Many blogging platforms have plugins available to install that will provide a plethora of benefits to your food blog. A perfect example is Yoast SEO, which lets you know how well your content is optimised for SEO (search engine optimisation) and how readable it is.
It will be necessary to install a few plugins, but make sure you only get the ones you need, as having too many can slow your website down, cause its performance to decrease or even result in it crashing.
This is almost a no-brainer, as fresh content will result in people returning to your food blog to see what’s new. If you fail to upload articles regularly, expect to see a fall in traffic!
It is also a good idea to experiment with various writing styles to see what tone of voice and length of content appeals to your readers.
People love scrolling through appetising pictures of food, so make sure your blog features images of your dishes in order to get their mouths watering and ordering from your restaurant or CloudKitchen® delivery kitchen. Food photography has become incredibly simple as a smartphone will suffice in taking eye-catching photos of the scrumptious items on your menu.
Feature guest posts
Guest posts are a great way to get the name of your food blog out there. It is important to network to get in touch with the big names of the F&B industry in India, but connecting with them and getting them to write an article will do wonders for your food blog.
If you can’t network due to the COVID-19 pandemic or for any other reason, use the power of social media or email and try connecting with high-profile personalities in the restaurant scene.
Create social media accounts and a subscribe button
With so many people on social media, it would be foolish not to set up accounts across different platforms for your food blog. Publish content, photos and videos of your restaurant or CloudKitchen® delivery kitchen to create a more personal relationship with your customers.
In addition to utilising social media, you should have a clearly visible subscription button on your food blog so that interested readers can get all your latest posts straight in their email.
If you want to put together the perfect marketing plan for your food blog, you can follow our all-encompassing seven-step guide.
Announce the arrival of your food blog
Sometimes, you have to take matters into your own hands and promote your food blog in various ways. Be creative when doing this and try not to go overboard when using this tactic, as it will do nothing but annoy people.
Rather than constantly telling people to visit your food blog, adopt a more strategic approach and identify certain Facebook groups and forums where you can really find the readers and customers you are looking for. Be sure to show off why your restaurant or CloudKitchen® delivery kitchen is special, as it will result in people taking more of an interest in your business.
India is also awash with famous food bloggers and influencers, so try contacting them and having them review your dishes. This way, you can gain more traffic to your food blog and customers ordering from your restaurant.
SEO game plan
Having some SEO knowledge is essential if you want your food blog to prominently feature at the top of the search results. One of the best ways to do this is to target specific keywords you want your website to rank for, such as chicken biryani or palak paneer. These are known as short-tail keywords, but targeting long-tail keywords like best samosas in Delhi, Mumbai, or Bengaluru is also necessary.
Using keywords, especially long-tail ones, will boost your food blog on search engines. While the results won’t be seen overnight, staying persistent will eventually reap the rewards of your hard work.
Time to cash in
When your blogs starts getting serious traffic, you can monetise it using a few different methods. Google AdSense is one of the most popular ways of doing so as it is quick and easy.
Alternatively, you can allow advertisers to post adverts on your food blog in return for money. However, it is crucial to ensure that the adverts don’t feature inappropriate material that distracts readers and ruins the user experience.
Now that you know what it takes to launch a successful food blog, it’s time to create one for your restaurant or CloudKitchen® delivery kitchen.
Intrigued by the prospect of opening a CloudKitchen® delivery kitchen in India? Fill up the form below to get in contact with us!