People all over the world and in all industries have embraced the age of social media, meaning it is now more important than ever for businesses to utilise it as the pros far outweigh the cons. This is no different in the F&B sector as restaurants and CloudKitchens® delivery kitchens are creating a strong online presence for themselves in order to attract more followers and potential customers. In order to get to this point, you have to ensure your restaurant or CloudKitchens® delivery kitchen’s social media marketing plan is perfected and covers all bases.
Let’s delve into the data
The online food delivery market in India has become increasingly lucrative due to the Covid-19 pandemic. It is forecast to reach US$13.99 billion this year, while the number of people using food delivery platforms in the country is expected to skyrocket to 529.2 million by 2026.
Now that you have the bigger picture of how big the market is, let’s see how social media marketing can help your restaurant.
- 90% of customers do their research about restaurants online before considering whether to eat there. This is more than any other type of business.
- 74% of people have also admitted that they will likely order food from an eatery they follow and engage with on social media
- 71% added that they would recommend a restaurant to their family and friends if they get quick responses from the business when communicating with them online
- Nearly 50% of diners who went to restaurants for the first time did so due to a post they saw on their social media account
- In addition to this, 22% decided to go back to the same restaurant after seeing another social media post by the same eatery
The numbers don’t lie and should open your eyes as to why it is crucial for your restaurant to have a clear social media marketing plan on hand.
To help you get started on your journey to social media stardom, we at KitchenPlus have compiled 10 tips on how to ace your restaurant’s social media marketing.
- Uniform style
- What colour suits you?
- Gorgeous photos
- Showcase your staff
- Enthralling content
- Let your customers help you
- Join forces with influencers
- Keep an eye on the small details
- Holiday spirit
- Provide updates on stories
1. Uniform style
When establishing an online presence for your restaurant, you need to ensure the style you adopt on your social media channels is the same. Use the same colours, fonts, and images to create a unique profile. One helpful piece of advice is to couple your restaurant’s social media marketing with your food philosophy. For example, if you specialise in vegetarian or vegan food, you will likely use green as your primary colour, but play around with different shades of it.
2. What colour suits you?
When putting together your restaurant’s social media marketing strategy, it is important to know what colour reflects your business to a tee. It should match your business’ logo, but also be in keeping with the type of food you serve. Remember, once you pick a colour, you have to stick with it!
To make this easier, let’s use an example. If your eatery specialises in Indian cuisine, most likely you will want bright, vibrant colours that are eye-catching, such as red, yellow, and orange.
You can also opt to base the colours you use on the season or on the menu you currently offer. Ultimately, the colours should match the brand logo and the food your business serves.
3. Gorgeous photos
Food photography is such a popular category across all social media platforms. Since so many people browse for pictures of mouth-watering food online, it is essential that the photos you upload on your social media accounts are of the highest quality. You want the picture to speak a thousand words and entice people to not only follow you, but order from your restaurant as well!
4. Showcase your staff
Having regular content on your social media platforms is all well and good, but sometimes you need to provide a breath of fresh air to your followers. This can be done by featuring stories, images, or videos of your loyal staff. Post exclusive behind the scenes content to connect with your customers on a more personal level.
However, if you go down this route, make sure you are fully committed, as a half-hearted approach won’t win you the followers and customers you crave. Get your staff involved when revealing important updates about the company or if you are deciding to revamp the menu. This will generate plenty of excitement and win you a lot of brownie points.
5. Enthralling content
Any time you post content on your social media accounts, be sure it is something that will capture people’s attention. This is essential if you want your restaurant’s social media marketing plan to deliver the results you seek.
To ensure your content doesn’t become dull, mix things up with promotions and discounts. You can also generate plenty of buzz by featuring contests where the top three winners win exciting prizes. Building up hype is a great way to increase your user engagement and will get more people sharing your social media pages, which is key to enhancing your online presence.
6. Let your customers help you
Getting customers involved can bring about plenty of benefits when it comes to your restaurant’s social media marketing. You may be thinking how this is possible. Simply put, you should encourage diners to post pictures of their food with a specific hashtag or by tagging your restaurant’s account. When an increasing number of people see this, they will likely want to join the trend to avoid the fear of missing out (FOMO).
7. Join forces with influencers
Influencers all over the world have a significant number of followers, so partnering with one should definitely be in your restaurant’s social media marketing strategy. Keep in mind that 92% of customers trust the advice they receive from friends, family, and influencers. This is why you should look to collaborate with one of India’s top social media stars. Get them to try your food and post a review on their social media channels, which will let a huge number of people know about your eatery.
If you want to take it one step further, launch a special promotion or discount with the influencer, so that both of you can promote it on your social media accounts. This will not only boost your follower count, but the number of customers your business serves as well.
8. Keep an eye on the small details
Many restaurants focus on the main aspects of their social media marketing, but neglect the smaller details that are incredibly important too. When using images for any content or blogs you write, make sure to fill in the alt text as it is beneficial for search engine optimisation (SEO).
Also, when uploading videos to your social media accounts, be sure to include subtitles. Furthermore, research hashtags that you should be using in order to target that user base and convert them into customers.
It is also a good idea to put together a content calendar as you should be publishing posts on certain days and at specific times. If you upload content whenever you feel like it, it can confuse your followers and lead to them unfollowing you.
9. Holiday spirit
There are many holidays on the calendar that your restaurant should take advantage of as part of your social media marketing plan. While it is necessary to focus on the major occasions, it is also crucial to keep an eye out for some of the more quirky ones.
Make sure you develop creative content for holidays that are sure to capture people’s attention, such as World Pizza Day on February 9 or World Vegetarian Day, which is on October 1 this year. This will help you stand out from the crowd and give your content an interesting spin that is different from what your competitors are posting.
10. Provide updates on stories
Using the stories function on social media platforms like Instagram, Facebook, and Twitter should definitely be part of your restaurant’s marketing strategy. However, make sure the updates you provide are important. It is also a good idea to post any promotions, discounts, or events your business is holding on your stories.
If you are planning to unveil a new dish on your menu, you can create quite a buzz by posting about it on your stories. This will not only result in user engagement increasing, but will boost your follower count too.
Start preparing the social media marketing plan for your restaurant
With many helpful tips at your disposal, you can now start putting together a comprehensive social media marketing strategy for your restaurant. Remember, keep it fresh, current, and exciting! Want to open a CloudKitchens® delivery kitchen in India? Fill up the form below to contact us today!