Food delivery is a flourishing sector in India, with many restaurants and CloudKitchen® delivery kitchens enjoying its benefits. While mouth-watering food lies at the heart of any successful F&B business, the packaging used for delivery is a key area that restaurateurs cannot afford to ignore.
You might think more pressing matters should be addressed instead of worrying about food delivery packaging. But trust us, there is more to this than meets the eye!
Areas of Concern
- Customer Requirements
1. The right material
The first step to food delivery packaging is choosing which material to use as you want to ensure the dishes you spent so much time creating arrive safely in the hands of your customers. For example, you don’t want soup spilling out of a container or other items getting cold by the time it is delivered.
To give you a helping hand, here are a couple of ideas to help you with picking the perfect material:
Plastic – It is pretty much the first choice for most restaurants and CloudKitchen® delivery kitchens for food items like soups, pasta, chicken curry, biryani, etc. Furthermore, it can be recycled, a big plus point for environmentally-conscious businesses.
Paper and cardboard – A perfect choice for most kinds of food, except dishes like soup. Nonetheless, it is still used all over the world, including in India, and is also recyclable!
Aluminium – Perfect for keeping food like kebabs and kati rolls nice and hot. The only drawback to foil is how expensive it can be compared to the other options available.
Foam – Renowned for retaining heat well, it is a solid food delivery packaging choice but falls short in the environmentally friendly category.
Biodegradable materials – This option is becoming increasingly popular for restaurants and CloudKitchen® delivery kitchens that want to lower their carbon footprint.
2. The perfect size
The size of your food delivery packaging is another critical component you must be aware of as you must ensure that whatever you are cooking fits perfectly. Simply put, you don’t want to use large containers if a small one can do the job.
Consider the following when assessing which size is best:
A great fit – Many restaurateurs may believe that one container size is all that’s needed to deliver every dish. However, this couldn’t be further from the truth!
Useful dividers – To ensure different food items don’t mix and contaminate one another during delivery, you can use dividers. Should this be necessary, you may need a bigger container for everything to fit properly.
Dipping sauce ramekins – Some dishes might require dipping sauces and other condiments. You should use disposable ramekins as they are cheap and ensure nothing leaks out.
3. Is it durable?
Durability should be another concern regarding food delivery packaging as you don’t want the material you use to transport your food to fall apart. Broken containers or spilt food will harm your restaurant’s reputation, so make sure it doesn’t happen!
Solid seals – Whether you opt for plastic lids or paper tabs, it simply comes down to making sure they will not break apart while delivered.
Weak areas – Be sure to test the container you plan to use to ensure it won’t break easily.
Absorbency – If your dishes require a heavy coating of sauce, you will need to invest in moisture-resistant food delivery packaging.
4. Let your brand shine
All restaurants use their food delivery packaging as an opportunity to promote their brand, ranging from big-name chains like McDonald’s to Indian ghost kitchen powerhouse Faasos.
Here’s how you can use your packaging to get your brand name out there:
Your name has to stand out – The name of your restaurant or CloudKitchen® delivery kitchen has to be front and centre, along with the logo and contact information. This way, more people will know who you are.
Keep it consistent – Consistency is key, meaning you should use the same colours, fonts and logos. This should be sorted right from the start as the last thing you want to do is confuse your customers.
Bring in a professional – To ensure you nail down the branding on your packaging, it may be worth getting help from a professional.
5. Keep your customer’s requirements in mind
When preparing your food delivery packaging, it is vital to keep your customers’ wants and needs in mind, as certain small gestures will go a long way in winning them over and keeping them loyal to your eatery.
Here are a few things you could do:
Proper labels – From clearly stating dishes are dangerously hot to informing your customers which ones have certain ingredients like meat, nuts or gluten. Your labels need to be informative so there aren’t any mishaps.
Clear instructions – While you may think that your customers can figure out how to open the food packaging, sometimes it can go horribly wrong. To avoid this, display a simple arrow showing them where they should open the container or wrapper from.
Cutlery, condiments and other add-ons – When sending out food to your patrons, provide cutlery, condiments and napkins. These small, but useful gestures, will be appreciated by a lot of customers.
That’s a wrap!
Now that you have all the information, you can ensure your food delivery packaging meets your restaurant’s standards and that of your customers.
Still interesting in starting your own CloudKitchen® delivery kitchen in India? Fill up the form below to get in contact today!