Being a cloud kitchen owner in India is an exciting venture, but it takes a lot more than cooking up awesome food to ensure long-term business success. More and more, establishing an online presence is not only important for business growth but is essential to your restaurant’s survival. The only way you can grow your business is by having brand awareness and strengthening your brand’s online influence. This is where food influencers and KOLs (Key Opinion Leaders) can make a huge impact.
In India, 70% of consumers are more likely to purchase a product or from a brand based on a social media reference. This means that getting a positive review from bloggers, top food influencers, and KOL in India could translate into a huge wave of new customers trying out (and loving!) your food.
To help you get started with this business growth opportunity, we’ve compiled this list of top 10 food influencers and KOLs in India that your restaurant should work with.
1) Shagun Segan
Shagun Segan is a popular blogger that’s established an impressive following with his stories and reviews about food, travel and more. He’s the creator of Eat Trip Click and stands as one of India’s top food influencers with his multi-channel platform that includes an extensive website plus 173k followers on Instagram and over 8k Facebook followers.
2) Akshar Pathak
Akshar is many things — a comedian, graphic designer for Zomato, content creator and now one of the leading influencers in India known for his humorous posts. Food blogging is among his content offerings and anything endorsed by him gets a lot of exposure among his 553k followers on Instagram and over 23k followers on Facebook.
3) Sanjeev Kapoor
Indian celebrity chef, Sanjeev Kapoor, is well-respected as a top food KOL and expert that became famous as the host of a popular TV show called Khana Khazana. Sanjeev is now a successful YouTuber with a YouTube channel that boasts over 6 million subscribers.
4) Amar Sirohi
Amar Sirohi has been writing food and restaurant reviews for many years and reinvented himself as a major Indian food influencer and creator of Foodie Incarnate, India’s largest vegetarian page. He recently celebrated hitting a 700k+ followers milestone on Instagram.
5) Shipra Khanna
As winner of Masterchef India, Shipra Khanna has definitely established herself as an influential food KOL in India. Along with having 3.3M followers on Instagram, Chef Shipra will also be starring in her own show, “Tadka Mar Ke” on Tata Sky.
6) Radhi Devlukia-Shetty
Radhi is a popular Instagram influencer with 1.4M followers. Her specialties include plant-based recipes, Ayurveda, healthy living and conscious cooking. She’s married to Jay Shetty, former monk and purpose coach that became famous for hosting the podcast, “On Purpose,” which received 64M downloads in its first year.
7) Rohit Mavle
Identified as @foodie_actor_engineer on Instagram with 253k followers, Rohan is a trained Computer Engineer that has expanded his talents into acting and content creation as a micro-influencer in Mumbai.
8) Richa Hingle
Better known as Vegan Richa, Richa Hingle a food blogger, recipe master and author of best-selling Amazon book “Vegan Richa’s Indian Kitchen.” She has a large fan base of 327k on Instagram and YouTube channel with over 36k subscribers.
9) Grandpa Kitchen
Grandpa Kitchen does more than entertain its 9M+ YouTube channel subscribers with its food and cooking videos — they also do charitable work by donating all proceeds to people in need. They work with charities that provide food, clothing and supplies to orphans and low-income families.
10) Deeba Rajpal
Deeba Rajpal, the mastermind behind “passionate about baking”, started as a food blogger back in 2007. She has since become one of India’s top food stylists, recipe creators and food influencers. She currently has 205k followers on her Instagram page plus another 74k+ followers on her second Instagram page @pabrecipes that includes all of her recipes.
Interested in learning more about owning and operating your own cloud kitchen in India, or have questions about working with some of these top food KOLs in India? Please contact us and one of our specialists will be happy to answer any questions and provide more information.